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![]() ![]() During the panel, Raskin spoke about the “infinite scroll,” the design principle that enables users to continuously scroll through their feeds, without ever having to decide whether to keep going-it’s hard to imagine what the bottom of a TikTok feed would look like, and that’s intentional. ![]() ![]() But with the knowledge that mental health concerns are undeniably linked to social media use, the dilemma we’re now facing is when does good design become inhumane design?Īrguably, Rankin’s term for social media use could now be renamed the “digital loneliness pandemic ” as the world faces unprecedented isolation during the COVID-19 outbreak. In 2020 the Ad Council released a study exploring factors that cause loneliness, and what can be done to alleviate it. Interestingly, our research found that while social isolation is one factor that can cause loneliness, 73% of respondents typically maintain interpersonal relationships via technology, including engaging with others on social media. Simply put, social media use can both contribute to and help mitigate feelings of isolation. ![]() So how do we address this Catch-22? We should ask ourselves how we can use social media as a platform to foster positive digital communities as young adults rely on it more and more to cope with isolation.įindings like these have been useful as we reexamine the focuses of Ad Council campaigns. In May 2020, our iconic Seize the Awkward campaignlaunched new creative highlighting ways young people could use digital communications tools to stay connected and check in on one another’s mental health while practicing physical distancing. A year later, we launched another mental health initiative, Sound It Out, which harnesses the power of music to speak to 10-14-year-olds’ emotional wellbeing. ![]()
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